Business Blog
Avoid These 10 Branding Disasters!
Your brand is either your biggest asset or your worst liability. We’re breaking down the 10 most common branding disasters so you can steer clear, stand out, and build a business people can’t stop talking about.
Decoding Trending Content: There’s a Science to Going Viral?
Is your content destined for the social media graveyard, or the next viral dance craze?
There's a secret formula lurking behind those mind-blowing videos and hilarious cat fails that rack up millions of views.
We're diving deep into the SCIENCE of viral content!
Join us to uncover the hidden ingredients that can turn your next post into an internet explosion.
Get ready to learn how to make people laugh, gasp, and hit that share button like never before!
Skeptical? Go check out the article to find out.
Uncomfortable Truth: What Do Religion and Politics Have in Common? Brilliant Advertising!
Forget catchy jingles and dancing mascots. The most potent persuasion techniques aren't found in flashy commercials but within these two influential social forces.
Yes, even though these topics can instantly turn any casual conversation, into a heated debate...
But what if I told you they hold the key to unlocking powerful marketing strategies ONLY known by a select few?
If you want to delve deeper into the unexpected connection between religion, politics and advertising...
Explore how it works...
Why it works...
And how you can ethically (and legally) use it to exponentially grow your business...
Then click on the link to read the full story!
The Talent Tango: Build Your Dream Team or Outsource to Agencies?
Struggling to find the perfect talent?
Should you build your dream team or outsource to a star agency?
This blog post breaks down the pros and cons of both approaches, suggests a third option and even recommends the best route for any business (no matter what your budget).
Online vs Offline Advertising in South Africa: Which One is Best for Business?
South Africa's media landscape is booming, with both traditional channels and online platforms vying for your audience's attention. Should you focus on online ads or stick with tried-and-true offline methods? This post explores the strengths of each approach and reveals the secret weapon: a strategic blend for maximum impact. Learn how to combine online targeting, data-driven insights, and the power of traditional media to craft a winning marketing campaign in South Africa.
Slaying with Style: How To Become A Copywriting Beast
In the world of modern marketing, where words are the weapons of choice, becoming a copywriting beast is the ultimate skill to master. The art of persuasive writing, fueled by creativity and strategic finesse, can transform mere words into powerful tools that captivate, engage, and ultimately convert readers into customers.
So, how can you step into the realm of copywriting with the confidence and prowess of a true beast? It's all about honing your skills, embracing your unique style, and mastering the dance between creativity and strategy.
The Unfair Advantage: How To Sell Anything Using Social Proofing
Discover the six secrets of social proofing, giving your business an unfair advantage in selling anything. Learn how testimonials, user-generated content, social media followers, endorsements, popularity indicators, and social proof notifications can boost credibility and drive conversions. Unleash the power of social proof in your copy today!
From Boring to Brilliant: Transform Tired Marketing Messages into Stunning Stories
You wanna know the secret to unlocking the hearts and wallets of your customers?
People don't buy products or services. They buy the stories behind them. And as a marketer, it's your job to tell those stories in a way that captivates your audience and inspires them to take action.
Think about it. What makes you remember a brand or a product? It's not the list of features or benefits. It's the story behind it. The human connection. The emotional journey.
Wanna know how?
Besides Loadshedding, Here Are 5 More Reasons Why Your Business Could Die in 2023
Are you making common copywriting mistakes that are hurting your business? In this post, we'll explore five common errors that can cost you customers, and provide tips on how to avoid them. Don't let copywriting blunders hold your business back – read on to find out how to write effective copy that drives results.
