Business Blog
Avoid These 10 Branding Disasters!
Your brand is either your biggest asset or your worst liability. We’re breaking down the 10 most common branding disasters so you can steer clear, stand out, and build a business people can’t stop talking about.
10 Things No One Tells You About Email Marketing!
Email marketing is a powerful tool for growing your online business, but there’s more to it than meets the eye. In this blog, we reveal 10 things no one tells you about email marketing—game-changing tips that can save you time, money, and effort. Read more…
Decoding Trending Content: There’s a Science to Going Viral?
Is your content destined for the social media graveyard, or the next viral dance craze?
There's a secret formula lurking behind those mind-blowing videos and hilarious cat fails that rack up millions of views.
We're diving deep into the SCIENCE of viral content!
Join us to uncover the hidden ingredients that can turn your next post into an internet explosion.
Get ready to learn how to make people laugh, gasp, and hit that share button like never before!
Skeptical? Go check out the article to find out.
Is it Time to Fire Your Marketing Agency? 10 Warning Signs
Running a business is like piloting a rocket ship: thrilling, challenging, and sometimes a little scary. Marketing, that crucial engine that propels you forward? It can feel like the most complex component of your company!
Maybe you even hired a marketing agency, hoping for a superhero team to take the wheel. But what happens when your dream team turns into a relationship nightmare? The truth is, a bad marketing partner can drain your resources faster than a leaky fuel tank.
The good news? You don't have to stay stuck in this marketing mission to nowhere!
Discover 10 warning signs it's time to re-evaluate your marketing agency partnership!
We'll help you navigate the tricky waters and find the right fit your business deserves!
Uncomfortable Truth: What Do Religion and Politics Have in Common? Brilliant Advertising!
Forget catchy jingles and dancing mascots. The most potent persuasion techniques aren't found in flashy commercials but within these two influential social forces.
Yes, even though these topics can instantly turn any casual conversation, into a heated debate...
But what if I told you they hold the key to unlocking powerful marketing strategies ONLY known by a select few?
If you want to delve deeper into the unexpected connection between religion, politics and advertising...
Explore how it works...
Why it works...
And how you can ethically (and legally) use it to exponentially grow your business...
Then click on the link to read the full story!
The Talent Tango: Build Your Dream Team or Outsource to Agencies?
Struggling to find the perfect talent?
Should you build your dream team or outsource to a star agency?
This blog post breaks down the pros and cons of both approaches, suggests a third option and even recommends the best route for any business (no matter what your budget).
AI and Africa - Now What?
Africa stands at a crossroads. Artificial intelligence (AI) offers a chance to leapfrog development hurdles, but pitfalls exist. This article explores how AI can revolutionize African agriculture, healthcare, education, and climate change mitigation, while also navigating challenges like the digital divide, job displacement, and ethical bias.
Online vs Offline Advertising in South Africa: Which One is Best for Business?
South Africa's media landscape is booming, with both traditional channels and online platforms vying for your audience's attention. Should you focus on online ads or stick with tried-and-true offline methods? This post explores the strengths of each approach and reveals the secret weapon: a strategic blend for maximum impact. Learn how to combine online targeting, data-driven insights, and the power of traditional media to craft a winning marketing campaign in South Africa.
Africa Rising: 6 Trends Shaping the Continent's Future
Imagine the savannas teeming with life alongside bustling tech hubs. That's the exciting transformation Africa is poised for by 2050. This youthful continent, rich in culture and history, is brimming with potential. While there are challenges, the future is bright.
A leading consulting group, Boston Consulting Group (BCG), has identified six megatrends that will reshape Africa in the coming decades. Understanding these trends is key for businesses to not only survive, but thrive, in this dynamic landscape.
Stop Sucking at Social Media in12 Simple Steps
Nailing the art of crafting content that slams the brakes on scrolling fingers and rivets wandering eyeballs is the difference between being a player and being ghosted on these platforms.
In the wild, wild west of the digital landscape, where attention spans are shorter than a hiccup, seizing your audience's focus is the ultimate power move. It's the fine line between being an indistinct blip and etching your presence into their psyche. If you've had enough of your content disappearing into the abyss of endless scrolling, welcome to the cavalry.
In this blog post, we break down 12 powerhouse strategies - straight from the playbook of battle-hardened copywriters - to whip up content that's more irresistible than a free trip to the Bahamas. Whether you're a grizzled content veteran or a newbie just finding your feet, these white-hot tactics will leave your audience slack-jawed and drooling for more.
Go grab a pen and paper, and get your biz buzzing today!
10 Deadly Sins Destroying Your Website Right Now
Are you making these 10 website sins? Discover the common mistakes that are destroying your website's performance. In this post, we'll reveal how to fix these issues and transform your site into a thriving marketplace. Learn the secrets to boosting your online presence now.
Writing’s Best Kept Secret
Listen up, fellow writers. There's a little secret, a trick that separates the wannabes from the pros, the snooze-fests from the jaw-droppers.
Wanna know whats Writing's Best Kept Secret?
Slaying with Style: How To Become A Copywriting Beast
In the world of modern marketing, where words are the weapons of choice, becoming a copywriting beast is the ultimate skill to master. The art of persuasive writing, fueled by creativity and strategic finesse, can transform mere words into powerful tools that captivate, engage, and ultimately convert readers into customers.
So, how can you step into the realm of copywriting with the confidence and prowess of a true beast? It's all about honing your skills, embracing your unique style, and mastering the dance between creativity and strategy.
The Unfair Advantage: How To Sell Anything Using Social Proofing
Discover the six secrets of social proofing, giving your business an unfair advantage in selling anything. Learn how testimonials, user-generated content, social media followers, endorsements, popularity indicators, and social proof notifications can boost credibility and drive conversions. Unleash the power of social proof in your copy today!
From Boring to Brilliant: Transform Tired Marketing Messages into Stunning Stories
You wanna know the secret to unlocking the hearts and wallets of your customers?
People don't buy products or services. They buy the stories behind them. And as a marketer, it's your job to tell those stories in a way that captivates your audience and inspires them to take action.
Think about it. What makes you remember a brand or a product? It's not the list of features or benefits. It's the story behind it. The human connection. The emotional journey.
Wanna know how?
Besides Loadshedding, Here Are 5 More Reasons Why Your Business Could Die in 2023
Are you making common copywriting mistakes that are hurting your business? In this post, we'll explore five common errors that can cost you customers, and provide tips on how to avoid them. Don't let copywriting blunders hold your business back – read on to find out how to write effective copy that drives results.
