This Is What Happened To Me After I Wrote Over 10 000 Headlines in 3 Months
You’re probably thinking…Why?
Why would anybody write over 10 000 headlines in 3 months, right? I’ll get to that, but for now I want you to know…
Your body will never be the same again!
Your mind will never be the same again!
And your writing will never…EVER be the same again!
Let me explain…
My Body is No Longer Normal
I can’t write normally.
No really, I physically can’t write ‘normally’. In fact most days I have to wear a wrist brace just to pick up a pen.
When I’m not crafting killer copy, you’ll find me surfing.
I surf a lot, about twice a day. Once in the early morning (before the sun rises and seagulls start to poop on cars) you’ll find me on some of the cities coldest (and sometimes biggest) waves.
My next session is just as the sun goes down when you’re able to see ‘unicorn colors’ in the sky (that’s how my 3-year-olds describe a sunset).
How’s this relevant?
Well, if you’ve ever surfed or did ONE push-up then, you’ll know the toll it takes on your upper body but, mostly on your wrists and forearms…
It’s painful…actually, it’s excruciating!!!
But luckily the frigid Atlantic Ocean doesn’t allow you to have any feeling in your entire body…so most days I can’t feel my wrists.
Anyway
Back to writing 10 000 headlines, my wrist is not normal. Writing out 10 000 headlines will warp your wrist and forearm for better or worse…only time will tell.
My Mind is No Longer Normal.
Focus on anything long enough or, significant enough and you’ll see that thing/person/idea…EVERYWHERE!
For example…
If you’re obsessed with exotic cars and, look at exotic cars all day long on social media, magazines, and YouTube then… they will magically appear everywhere.
Fill your mind with constant bad news, chaos, and destruction…you’ll magically see negativity everywhere…
And if you cram your head with 10 000 headlines in 3 months, guess what…I SEE HEADLINES EVERYWHERE!!!
I see it on billboards, buses, menus…absolutely everywhere.
I even saw a headline written on grass…although, that could be someone trying to sell fake grass.
The point is I see headlines everywhere all the time!
And finally…
My Writing is No Longer Normal.
This is actually the best part….
You see, after writing and re-writing what are some of the BEST headlines ever written, I’ve quickly and easily developed the ability to see when headlines are written badly and how to
MAXIMISE it’s PULLING POWER!
But so what I hear you say, how does that help you and why would you want a funky wrist anyway?
Well get your headline right and you’ve basically made 70-80% (sometimes more) of the sale BEFORE your prospect reads any further.
Get your headline pitch-perfect and, you’ve accomplished a near SUPER-HUMAN feat….Congratulations!
So, how do you create killer headlines?
Read on…
Secrets To Writing Your Next BIG Headline
The ONLY purpose of your headline is to get your prospect to read the first sentence of your advert.
Your headline must also, ONLY pick out people you want to attract to your business.
It’s a waste of your time, energy and money trying to write a headline attracting vegetarians when you’re a butcher!
So, know who you’re trying to call out in this crazy crowded online space.
Next, if you want to create headlines that, move your target audience to action then, inject one of the following components into your copy:
Create urgency
The last thing you want your reader to do is, put off reading your article, advert or, sales letter, right?
So, add urgency into your copy, it’ll nudge them to click, open or read…now!
Use power words. Words like Today, Quick and Now, will make them feel that they could be missing out on something if…they don’t act immediately.
Be unique
Our brains love new things. So, write in a way that’s new, fresh and surprising. Something like…
Introducing RedBushed Iced Tea: The ONLY iced tea in the world to have only two ingredients. Don’t believe us…try it!
Be ultra-specific
People want to know what they’re going to get out of reading something.
And the more specific your headline is, the more likely your copy will be read. For instance…
Our company generated $2315 in 3 hours by simply selling red keyrings in car magazines.
Be useful
Offering a seductive benefit is a sure-fire way to stop your target audience dead in their tracks!
However, the benefit must be helpful and useful to your target audience. Something like…
4 Simple Ways to Work Anywhere and Accomplish Everything
Bonus: Write lots of headlines before selecting one
Compare headlines against each other.
Test, test and test again…that’s the only way you’re going to find out what works.
Running identical ads with various headlines to see which one pulls the most. By changing a headline you could increase your sales by five even ten times!
So what’s the take-home message here?
If you want to get really good at headlines fast, then you HAVE to write and re-write 10 000 of the best headlines ever written.
However, if you don’t have the time or wrist…
then email us at hello@el-concepts.com or fill in the contact form below.
Let’s work together and, get you and your business the instant results you truly deserve without the pain (literally)
Bye for now
PS: Don’t forget we’re looking forward to hearing from you, so please contact us today, while your eye-balls are still red hot after reading this blog.
