The ONE problem EVERY single business owner will have…and YOU will have it too!
Some say that…
This is probably the most controversial argument in advertising since the beginning of time. But actually…
You will definitely face this headache at some point in your business…there is no escaping it.
So hopefully, after reading this blog post, you’ll have a selling secret that will profit your business tremendously!
But first, let me ask you a quick question…
What is the perfect road trip?
How long should a road trip be?
How far should you travel before you can consider your trip…a road trip?
The short answer is…
It depends on what you want to do.
What Do You Want To Do?
Do you travel across the entire world to buy bread?
Maybe…but probably not.
You would go to your closest store right?…maybe a bit further to get your seed loaf or slice of rye.
Okay, now let me ask you another question,
Would you take a road trip…Around the corner from where you live?
Again…maybe…but probably not.
You’d probably go for a brief getaway to the countryside miles from your house…
Or even better, a beach holiday in a remote corner of your country…where the crystal clear blue waters are warm and the fruit somehow tastes sweeter.
But, again…
It depends on what you want to do.
You Have To Sell…
So what am I on about?
What has bread and globe-trotting got to do with your business?
I’m glad you asked…
As you may already know,
If you’re a business owner you have to sell.
Whether your business provides products or services…You have to sell! But…
Here comes the one problem that every business owner has to face when selling…
Talk too little…and you lose a prospect!
Talk too much…and you lose a prospect!
So how do you overcome this problem?
Use The“The Goldilocks” Secret
What is “The Goldilock’s secret?”
How do you write a sales pitch that’s…Not Too Hot…Not Too Cold…but Just Right!?
Well…
A general rule in advertising is…the more you tell…the more you sell!
This secret works well when you’re selling expensive items or services
Why?
Because you are going to have to do a lot more convincing to get your prospect or customer to part ways with their hard-earned cash, but…
If you’re selling cheaper items or providing inexpensive services
then you don’t have to go into a long…long…long sales pitch about
why you should buy my nail clippers.
So here’s the take-home message
Your perfect road trip…depends on where you want to go and what you want to do…
Your perfect sales pitch…depends on where you want to take your reader and what you want them to do…
This leads me nicely into next weeks topic:
This is how to lead your reader nowhere and to make them even more confused…so much so
that they buy from your competitor!
Bye for now
P.S. Okay the title won’t be that long…but the post will definitely reveal how to overcome another BIG PROBLEM that you and most business owners need to overcome…to make your selling super sharp.
