Business Blog
Avoid These 10 Branding Disasters!
Your brand is either your biggest asset or your worst liability. We’re breaking down the 10 most common branding disasters so you can steer clear, stand out, and build a business people can’t stop talking about.
Uncomfortable Truth: What Do Religion and Politics Have in Common? Brilliant Advertising!
Forget catchy jingles and dancing mascots. The most potent persuasion techniques aren't found in flashy commercials but within these two influential social forces.
Yes, even though these topics can instantly turn any casual conversation, into a heated debate...
But what if I told you they hold the key to unlocking powerful marketing strategies ONLY known by a select few?
If you want to delve deeper into the unexpected connection between religion, politics and advertising...
Explore how it works...
Why it works...
And how you can ethically (and legally) use it to exponentially grow your business...
Then click on the link to read the full story!
The Talent Tango: Build Your Dream Team or Outsource to Agencies?
Struggling to find the perfect talent?
Should you build your dream team or outsource to a star agency?
This blog post breaks down the pros and cons of both approaches, suggests a third option and even recommends the best route for any business (no matter what your budget).
Online vs Offline Advertising in South Africa: Which One is Best for Business?
South Africa's media landscape is booming, with both traditional channels and online platforms vying for your audience's attention. Should you focus on online ads or stick with tried-and-true offline methods? This post explores the strengths of each approach and reveals the secret weapon: a strategic blend for maximum impact. Learn how to combine online targeting, data-driven insights, and the power of traditional media to craft a winning marketing campaign in South Africa.